Direct marketing VS Digital marketing

          DIRECT MARKETING VS DIGITAL                                   MARKETING Direct Marketing vs. Digital Marketing 1. Direct Marketing Direct marketing is a promotional method that involves direct communication with potential customers, often without intermediaries. It focuses on personal outreach and targeted messages. Key Features: One-to-one communication Can be offline (mail, phone calls, in-person sales) or online (email, SMS) Targets specific individuals based on data Immediate and measurable response Examples: Telemarketing Direct mail (brochures, catalogs) SMS marketing Email marketing (when highly personalized) Face-to-face sales 2. Digital Marketing Digital marketing uses online platforms and digital channels to reach a broader audience. It focuses on brand awareness, lead generation, and engagement across the internet. Key Features: Uses digital channels li...